Entrepreneur uses his skills to escape a night stranded in the Pennines

Tags:Driving in Snow | Harsh Driving Conditions | Real Time Tracking | Satellite Navigation | Asset Monitoring | Fleet Management | GPS | infotainment | Intelligent Safety | Navigation and Location | telematics | Wireless Connectivity | Location Based Services

London , UK Jan 11 th 2010, Director of AutoAlert Ltd, Richard Harris urges business leaders and lone travellers to use an easy, inexpensive tracking device for security and safety in inclement weather conditions.

Trapped in the snow bound Pennines , Richard used his iPhone tracking application to find his way out, alert business colleagues and avoid a night out in the middle of nowhere.

When businessman Richard Harris found himself at the mercy of the British snowfall he became yet another stuck motorist'. This wasn't the M25 but, as he described afterwards, somewhere in the Pennines '.

"I had a meeting in Nottingham," explained Richard, "and I was driving from Manchester before coming back to London . As the snow fell, progress became slower and the Police were shutting off the roads until whichever way I turned, I came to another roadblock. I thought I was facing a night stuck in the freezing Pennines ."

Luckily for entrepreneur Richard, pioneer of iPhone tracking technology, it was his own business innovation that became his rescue team'. "I never thought when I started AutoAlert that I would one day need to use the iPhone device to get myself out of the middle of nowhere!" Although the journey took him six hours, he was also able to use the iPhone to see where he was and plan an alternative route.

"Using my AutoAlert tracking application with my iPhone," Richard continued, "I could alert the person I was meeting and explain where I was. Instead of causing worry and frustration, they could just check the website to see my progress.

"The view was very nice up there," Richard said, "but disorientating at one point where everything was white including the ground and sky which made it feel as if you were in really thick fog with visibility down to the car in front and behind and that was it."

"I guess one good thing to come out of the experience," he added, "was that on arriving home I could look back at the journey and know how to do it better next time."

Richard urges families with young children, lone drivers and travelling business people to get equipped with this easy iPhone application. "Let's face it," he commented. "We British just can't handle the snow; we've been getting it wrong for years."

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